by Albert Major
Scales of measurement define how variables are quantified and categorized, affecting how you analyze data:
Nominal scale
Categories without inherent order (e.g., gender: male/female/nonbinary).
Only labels, no numeric meaning.
Ordinal scale
Interval scale
Ratio scale
Binary (special nominal scale)
Only two possible categories (e.g., yes/no, pass/fail).

A continuous variable is one in which, for any two values that you can think of, it’s always logically possible to have another value in between.
A discrete variable is, in effect, a variable that isn’t continuous. For a discrete variable, it’s sometimes the case that there’s nothing in the middle.
Why does it matter?
The scale determines which statistical methods are valid and appropriate. For example, means and standard deviations are appropriate for interval/ratio scales but meaningless for nominal scales.
Reliability means how consistent or repeatable a measurement is—if you measure the same thing again, do you get the same result?
So, reliability indicates consistency or repeatability of a measure. Three common types are:
Test-Retest Reliability
Inter-Rater Reliability
Internal Consistency (Cronbach’s Alpha)
Why does it matter?